I often find that people contact me when they need new customers. Sure I hear you say, that is what you do isn't it help businesses to grow by finding them new customers. Well yes it is but the reason why I bring it up is that so often business owners leave it until business is quiet before they consider doing any marketing.

Do NOT make typical New Year's resolutions this year. None.   Why not? Because those New Year's resolutions are almost always doomed to fail. According to businessknowledgesource.com, 79% of people making New Year's resolutions fail to accomplish them ... and, in fact, usually give up in less than a month.   How can you succeed when so many fail?   Start by not making empty, general resolutions. Instead, establish a sound plan that's designed to ensure success.  

It never ceases to amaze me that over 80% of the time, when I do a marketing audit for a small business, and I ask the owner how large their database of existing customers is, that this question is met with a blank look.

A client of ours operates a driveway installation business. The 3 owners of this business are “rough and ready” trades people with little finesse for the finer points of dealing with the public. As part of their marketing blueprint we determined that the owners needed: