Mobile Marketing is a 1 day course where delegates will learn how to harness social media to effectively market their business and connect with their customers.

The course outline is as follows:

Mobile Marketing

* Why mobile?
* Trends and changes
* Mobile 101 – The basics

Types of Mobile Marketing

* SMS
* Smart phone Ads
* Apps

Creating a winning SMS campaign

* Defining objectives
* Implementing a campaign
* Successful campaign case studies

The Ad platforms

* Introduction to the different ad platforms
* Setting up campaings
* Designing the creatives
* Running a campaign
* Pay per call

Creating an App

* Why do I need an app?
* Ideas for your app
* Getting your app created
* Promoting your app

Tracking your results for success

* The importance of analytics
* Which tools to use
* Best practices

Creating a mobile marketing strategy for your business

* Informal discussion about objectives for your brand
* Group exercise, including feedback