The social media blueprint is a 1 day course where delegates will learn how to harness social media to effectively market their business and connect with their customers.

The course outline is as follows:

The social media landscape

* Current lie of the land
* Trends and changes
* Social Media 101 – The basics

The Do’s and Don’ts of Social Media

* Be a giver not a taker
* Dialogue through Social Media – how to create a conversation
* Creating a buzz
* Strenghtening relationships through Social Media
* Building trust with your audience
* Why honesty and integrity is crucial

Types of Social Media

* Communication forums – including blogs, discussion groups, micro-blogs
* Collaboration – including wikis, social bookmarking, social news
* Multi-media sharing – including photos, videos, podcasting
* Reviews, comments and opinions across all sectors

Who am I trying to reach?

* Demographics and statistics
* Driving factors

Do I really need Social Media?

* Understanding how it affects brands and businesses
* Understanding the network economy
* Case studies – good and bad examples

Tracking your results for success

* The importance of analytics
* Which tools to use
* Best practices

Creating a Social Media strategy for your business

* Informal discussion about objectives for your brand
* Group exercise, including feedback

Fees €195+VAT per delegate – 5 delegate minimum please get in touch to schedule.